Wednesday, July 01, 2009

imaginary gardens with real toads in them

Marianne Moore was a poet. She wrote a poem about poetry and called it "Poetry." She kept revising it for 50 years. Ford asked her to help them name a car. She suggested they call it the "Resilient Bullet." Or perhaps the "Ardante Con Moto." How about "Pastelogram?" No? Oooh, the "Utopian Turtletop." Ford contemplated these, and ended up going with "Edsel." Oh well.

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